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Firms utilising search engine optimisation (SEO) to boost the profile of their online portal need to ensure their campaign maintains momentum, it has been claimed.
Speaking to Business Insider, Guillaume Bouchard noted that it can take a while for SEO to start showing results.
He warned that companies that do not pay constant attention to the strategies [...]

Source: http://www.clickthrough-marketing.com/search-engine-optimisation-campaigns-need-to-maintain-momentum-800474541/

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The time has come again. Irish SEOs, online marketers, webmasters, all members of the Irish Webmaster forum and anyone with an interest in all things web related are all welcome to come along to the second official IWF meetup. The event will once again be hosted by the Harbour Master in the IFSC, Dublin on [...]

Source: http://feeds.redflymarketing.com/~r/redfly/~3/Bcz3FShGv2s/

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Anchor text is really important. So is domain authority. Often the types of links you'll be able to build will force you to sacrifice one or the other. You can create an infographic that gets a lot of unique, authoritative domains to link at your site with suboptimal anchor text, or you might be able to use some article directory submission sites to get great anchor text from low-value link sources.

Ideally you would do both at the same time, and get great links from authoritative sources with exactly the anchor text you want. We'll walk through a few relatively simple ways that you can do just that.

1. Guest Posts

Guest posts are probably the most powerful example of how you can get a link on an authoritative domain (and even on an authoritative page) with precisely the anchor text you want. The process is also a very "pure" way to build links as you're giving something (a piece of content) in exchange for the link. This also often means that:

• You can get your content hosted on a powerful domain
• That the domain will have its own syndication and will attract its own links
• And that you'll be permitted to create a link with great anchor text

Not every blog will allow you to use exactly the anchor text you want, but using services and tools like My Blog Guest and the Ontolo link building tool set you'll be able to find a lot of great targets, and you can then vet which are a bit more liberal with guest posting anchor text than others.

2. Ask Employees for Links

Depending on the size and focus of your company, many of your employees may have blogs, personal sites, or other link sources that you can push some of your link building efforts off to (be sure to give them good instructions). Nepotistic links are often an outstanding way to get links from quality sources that allow you to manipulate anchor text as you like.

3. Testimonials

We've talked about using testimonials to get great links before, and it's a tactic that's definitely deserving of a spot on this list. This is another example of nepotistic link opportunities that can often offer you a great link on a trusted site, and like guest posts you're trading something (your testimonial) for the link. Here are some good examples of the types of vendors who could make sense here:

• Contractors – We’ve worked with two freelance copy writers on the MadeUpCompany.com site and other marketing collateral. They have their own sites where they promote their services. We reached out to them and offered testimonials in exchange for a link.
• Consultants – Are you using a specialist who consults on some aspect of the company or other? Are they doing good work? Do they have a website? Offer them a testimonial!
• Hardware Providers – If you’ve bought a product from a company, you could take a second to shoot them an email saying you’re happy with it and would love to give them a testimonial for the site.
• Customers You Think Would Help – If there’s someone who’s very enthusiastic about our offering and you think that they wouldn’t mind linking to us from their site, this might be an opportunity.

4. Target Keywords in Your Meatier Content & Free Tools

The Free Keyword Tool drives a significant amount of traffic not only because it's a great utility, but also because the tool's name includes a high-volume keyword and the tool itself ranks highly for that term. By naming your cornerstone content strategically, you can attract quality links interested in pointing to your great content or free tools and get the ideal anchor text to those sources. Sometimes this means sacrificing somewhat on the link-baity title front, but it can pay dividends if the links you do attract contain exactly the anchor text you're after.

5. Internal Links

Internal linking is one of the most overlooked means of getting targeted links from trusted pages (your own domain!). It's not as sexy as "link baits" but it can be just as powerful in helping you to actually rank, drive traffic, and increase leads and sales. Here are some great resources to help you learn more about optimized internal linking:

• How I Got Hundreds of Deep Links from a PR 5 Website
• How to Find and Drain Link Juice
• The SEO Guide to Information Architecture

The bottom line is that tactics that allow you to develop quality links with targeted anchor text is an outstanding opportunity to accomplish two things with one tactic and build links that will last regardless of which way the Google algorithms blow.

About The Author

This is a guest post from Tom Demers. Tom is a co-founder and managing partner at Measured SEM Search Engine Marketing Consulting, a boutique consulting firm that offers general SEO & PPC services as well a variety of specific content marketing and link building services for a variety of companies, including motion sensors lights companies. You can follow Tom on Twitter or contact him via email at tom at measuredsem dot com.

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/01/27/5-simple-link-building-authority

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Content, Content, Content. After attending search conferences for a few years now, it seems only right that content is getting some time in the spotlight. This week at Search Engine Strategies (SES) New York, I had the great pleasure of presenting on the topic of content marketing. For so long talk has been about how [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/xjEfgrr_8zw/

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* Back in the day, SEO was quite a simple process consisting of three parts: Market and keyword research On-page optimisation Link building (off-page optimisation) In 2011, it’s not that simple anymore. Depending on what niche or industry you are working in or rather what kind of site and business model you have, SEO can be [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Does SEO Consist of?

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Article writing. for SEO and better Internet marketing, is one of the major promotional tools for getting your website known to search engines, to the world wide web community and to your target audience.  There are a number of reasons why this is the case and we shall be going into some of them, but [...]


Related posts:

1. SEO Copywriting Services
2. Does Your Website Suffer from These 4 Common Copywriting Mistakes?
3. Easy link building techniques

Source: http://www.bigoakinc.com/blog/article-writing-good-idea-seo/

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The SEO company will put on a webinar every day from March 22-25, covering the gamut of SEO services. SALT LAKE CITY ? March Madness usually brings images of basketballs, full stadiums, raucous crowds, and athletes cutting down nets. Now, it could also be synonymous with online marketing. For the second straight year, SEO.com is hosting ... Read more

Source: http://www.seo.com/blog/seocom-hosts-march-madness-webinar-week/

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Businesses should allocate more resources to maximising the potential for search engine optimisation on mobile phones, it has been suggested.
Writing for Search Engine Land, Brian Klais explained many firms do not tend to concentrate on this aspect of their search engine marketing, as it represents a relatively small section of the market when compared to [...]

Source: http://www.clickthrough-marketing.com/businesses-should-pay-more-attention-to-mobile-search-engine-optimisation-800461986/

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In response to declining quality of organic (non-paid) Google search results, including a recently exposed link-farm-spam scheme by JC Penney, Google today released Google Personal Blocklist to help users keep SEO spam such as content link farms out of their search results.

Chrome users can today download the Google Personal Blocklist extension that enables users to block specified domains from appearing in their search results, similar to how you can blacklist (or block) certain emails using a manual email spam filter. Google will also track the domains that users flag "and explore using it as a potential ranking signal for our search results," wrote Matt Cutts, principal engineer at Google and a prominent anti-spam spokesman for the company, in a blog post.

What is Google Personal Block List and How does it Work?

In the following screenshot, see how I'm using the Google Personal Block list to block some spammy computer-generated SEO content from the Huffington Post. Just click on the "Block HuffingtonPost.com" link under the spammy search result, and results from that domain will no longer clutter your SERPs.

Google Personal BlockList: Why Now?

For several weeks Cutts and Google have been on the defense over public frustration over the proliferation of spammy SEO content farms in Google's search results -  sites that programatically generate huge volumes of SEO content for really no other reason than to appear within search results and draw traffic from Google. That content is usually poorly written and sometimes nonsensical, as site editors try to understand what people are searching for on Google and commission low-cost posts with enough keywords to show up on the first page of results.

Last month Matt Cutts vowed that Google would take action in 2011 against spammy SEO content farms. The Google Personal Blocklist extension for the Chrome browser can be downloaded from here. Cutts did not say in the post when extensions might be available for other browsers like Microsoft Internet Explorer or Mozilla Firefox, nor did he say how long it may take for Google to remove the most egregious spammy link farms from their index. (I personally don't understand why this feature is being implemented as a browser plug-in.)

 

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/02/14/google-personal-blocklist

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A post about search engine ranking checkers, organic SEO monitoring and the need to track many long tail keywords.

Source: http://feeds.redflymarketing.com/~r/redfly/~3/-RObjLlNuBw/

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On Tuesday I was at SES London. I was also at SES for a day last year and I thought that this year was much better in terms of the quality of the presentations and speakers. Hats off to the organising team for making these improvements. The Keynote The keynote was by Jeff Hayzlett, the former [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. London SES: Overview of Day 1

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Source: http://feedproxy.google.com/~r/seoptimise/~3/MxzS4AiXYpM/london-ses-day-1.html

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Companies should be focusing on creating high-quality content for search engine optimisation (SEO) purposes.
This is the opinion of Sharon Flaherty, who said in an Econsultancy blog that even when writing for SEO, content needs to be "genuinely interesting".
The expert warned against writing articles stuffed with keywords and suggested that firms ensure they give their customers [...]

Source: http://www.clickthrough-marketing.com/content-for-search-engine-optimisation-should-be-high-quality-800469439/

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Some people in the industry are speculating that keyword rich domain names will be the next target to be hit by Google?s latest algorithm update. When you go to register a new domain name, the first question that inevitable rises is: "DoI go with a keyword rich domain name? (www.buy-cilais-online.net for example), or something that [...]

Source: http://www.beanstalk-inc.com/blog/2011/03/2011-year-of-the-organic-web/

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A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.

Source: http://feeds.redflymarketing.com/~r/redfly/~3/94qRhxltfSA/

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If you work at a PPC agency – or simply manage PPC at a large or multi-faceted company – you may find yourself managing multiple AdWords accounts. The added complexities can make your job tricky, and your results may suffer in the process.

Below are a few tips to make the management of several client accounts smoother and more efficient.

1. Log Into Each AdWords Account at Least Once a Day

PPC can sometimes be unpredictable, and it’s important to make sure that the house isn’t burning down. When managing several Google AdWords accounts, a My Client Center (MCC) account can provide a useful dashboard for getting a quick daily overview of all of them simultaneously. On the MCC dashboard, there is a top-level view of key performance indicators including stats for impressions, clicks, and conversions. Easy access to the data in the accounts you manage makes it clear when and where fires need to be put out.

2. Don't Just Tread Water – Actually Work On All Your Accounts

Don’t let writing hundreds of text ads, changing myriad bids, and adding thousands of keywords sneak up on you. It can be tempting to let accounts without glaring problems fall under the radar, only to cause great strife when a client gives the “What’s been done?” pop quiz during a surprise check-in. It’s a good measure to download a Change History report on a monthly basis for each account being managed to gain insight into when and where time is being spent and to make sure that each account is getting the care it needs. The Change History report can be found in the Reporting and Tools tab in your AdWords accounts.

3. Save Time On Reporting

To build and/or continue a fruitful relationship with clients, it is of the utmost importance that they can attribute PPC successes to your management. The clearest way to make this visible is through reporting. Using a My Client Center account, it's simple to create reporting templates that you can run across all accounts and email on a specified date. Reporting for multiple clients can be created in the Client Reporting tab of the MCC account. Familiar AdWords formats for both the Search and Display networks, including the campaign and placement performance reports, are both accessible and customizable in this area.

About the Author

Allena Rouse is a Client Services Specialist at WordStream, where she uses mathematical trickery to maximize client ROAS. She was coerced into paid search sometime around 2008 but has yet to find the mythical utopia of "5-cent clicks."

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/03/23/managing-multiple-adwords-accounts

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Google's Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.

Source: http://feeds.redflymarketing.com/~r/redfly/~3/sBCt2UZ29S4/

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* It’s 2011 and by now I expect most people to know what Twitter is and how it works. Still, many people who should know better commit unpleasant mistakes – or rather they ignore the Twitter netiquette. They do things that make me unfollow them. I’m on Twitter for business and I expect to get [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Twitter Netiquette: 10 Reasons to Unfollow Someone

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The short answer, yes. Recently I decided to run an experiment to find out how Google was treating social signals ? so I set up a brand new domain (http://www.yogamatcompare.com) with 0 backlinks and started acquiring likes and tweets to the domain. Today, just a week after registering the domain, the site ranks for ?Indian [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Can You Get a New Domain Ranking Using Just Facebook Likes & Tweets?

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Source: http://feedproxy.google.com/~r/seoptimise/~3/Hv_751Ow-Ic/can-you-get-a-new-domain-ranking-using-just-facebook-likes-tweets.html

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?Google’s mission is to organize the world’s information and make it universally accessible and useful.? Source: Google’s Mission Statement Were you surprised by Google’s recent Panda/Farmer update? You wouldn’t have, had your philosophy and approach to SEO been informed and guided by the reason search engines exist in the first place, which happens to match Google?s mission statement ... Read more

Source: http://www.seo.com/blog/googles-mission-statement-key-longterm-seo-success/

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SEO.com caught up with Sen. Orrin Hatch, R-Utah, backstage before he was scheduled to meet with Facebook founder Mark Zuckerberg Friday morning. The senator offered some insight into the social-networking mogul?s psyche. ?He?s very shy,? Hatch said. ?But when he starts talking about the Internet and social networking he comes alive.? The stage was set for ... Read more

Source: http://www.seo.com/blog/zuckerberg-no-1-attraction-tech-world/

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